Business Owners To-do List for 2015

While most business owners are spending this season committing to one more sale, one more hire or one more product, many business owners should do more.

A private business lives or dies on the conviction and focus of its owner, as well as an ability to adapt to change and to maintain a passion to succeed.

Here's what businesses need to accomplish in 2015:

1. Forget the New Year's resolutions

Remember what Yoda tells Luke Skywalker: "Do or do not. There is no try."

2. Divide your time equally

Devote it to three elements: selling, delivering and developing the business. If it's not in balance, you'll never get ahead, survive or profit.

3. Always refine your best and highest use

Outsource everything else.

4. Know yourself

As an owner, you are also president and chief rainmaker. Make sure that you are succeeding in all three roles. You must maintain objectivity to keep the business moving forward. That means managing yourself — setting specific and measurable goals and tracking your progress.

5. Confront your business ambivalence or apprehension

If you don't believe in your plan or your business, how can your employees, customers or vendors? Strive to eliminate these distractions by accepting the truth, making the hard decisions and rekindling your passions.

6. Surround yourself with successful role models

Remember the old saying, "Show me a good loser and I'll show you a loser!" Find positive, productive peers in business groups in your area or online.

Have a happy new year, and use the January 1st date to reboot your business and take it forward.

Courtesy of Pacific Business News.

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